Sound seeding
on TikTok and Instagram
Tell us your budget, target list, and how many videos you'd like.
Trusted by our clients
The ‘Spend the Night’ campaign with Creator Connect was a great success. They connected us with relevant creators who produced engaging content to support the release and introduce the track to new audiences. The campaign generated strong reach which led to an increase in streams. We’d happily work with them again on future releases!
Morgan Griffiths
Digital & Audience Coordinator
What sound seeding actually does to a track.
Sound Seeding
Spend The Night
Danny J Lewis · Material Music
Our results
Danny J Lewis · Spend The Night
Gaskin · Make You Sweat
Labels we've worked with
Where strategy meets scroll-stopping content.
Videos on the sound, from the list you signed off.
How it works
Track
Tell us the track, budget, timeline, and how many videos you want. Send a tight creative if you have one, or we will help shape it.
List
We build a target list of smaller community pages and creators. You sign it off.
Brief
We send the briefs out and get those accounts on the campaign.
Check
Every draft is reviewed and approved before it goes live.
Report
You see it on the dashboard as it happens. We can change the plan when we need to.
You set the budget.
Sound Seeding
£500 min
You set the budget
- Agreed video count
- Target list you sign off
- Creators / community pages
- Live tracking dashboard
- Dedicated campaign manager
- Quality control
- 24hr start time
Marketing intelligence for music teams
What is sound seeding?
Sound seeding is getting a high volume of smaller community pages and creators to use a track.
Read Article →
How to increase organic sound creates on TikTok
You increase organic sound creates by getting a first wave of pages and creators to use the track so other people keep using it.
Read Article →
How labels seed a track on TikTok
Labels seed a track on TikTok by buying a high volume of posts from smaller community pages and creators.
Read Article →Common questions
Sound seeding is a high volume of smaller community pages and creators using your sound on TikTok and Instagram.
You set the budget, approve the list, and how many videos. We brief, check drafts, and you watch it on the dashboard.
Email hello@creator-connect.co with the track and how many videos you want. Tell us the list if you have one.
Seeding is a high volume of smaller community pages and creators. A creator campaign is a booked list from nano to mega. Both get the track used. The difference is volume versus a booked list.
You send the track. We build a list of smaller community pages and creators that fit it. You sign the list off. Fit and the sound, not just follower count.
You send the track, budget, timeline, and how many videos. We build the list, you sign it off, we brief, we check every draft, then it goes live. You watch it on the dashboard.