Creator campaigns vs paid ads

A creator campaign is booked nano to mega creators posting with the track. Paid ads are media you buy. One is a post in someone else's feed. The other is inventory you pay the platform for.

Labels run both. Ads hit a date. Creators put the sound in a clip people might copy. Neither is a promised trend.

When do you book creators instead of ads?

When you want the sound used in a video, not only shown as a spot. Campaigns can start within 24 hours of a confirmed brief and strategy.

Can you run both?

Yes. Do not treat creator fees as a CPM. You set a campaign budget. Minimum £500.

How do you see the posts?

A live dashboard. No monthly report.

How do you start?

Email hello@creator-connect.co.